About Us
Aashna Shah
Creative Director
Aashna Shah has spent the last seven years immersed in stories—the kind told through gold, natural diamonds, and gemstones, and through the way light gently traces a form.
Her work reflects what moves her: the quiet strength of roots, the complexity of human emotion, and the refined simplicity of the contemporary world.
Each piece she creates is deeply personal, designed to speak more about the wearer than the designer—an extension of identity that can be styled and lived in. Her expertise goes beyond design, with a natural inclination toward styling and curation, bringing each creation into a larger, thoughtful narrative.
Henil Shah
Production and Sourcing Director
As Co-founder of Upena, Henil Shah brings over eight years of specialized expertise in fancy colored diamonds and royal antique jewelry. His journey began as a craftsman, shaping his meticulous eye for detail and deep respect for the art of making.
He is driven by a vision to shift the perception of jewelry—from ornamentation to collectible art. At Upena, Henil ensures that every piece is not only crafted with precision but also curated with intention, blending the discipline of a master artisan with the sensitivity of an artist.
Yash Shah – Coco
Head of Operations
Yash Shah leads Creative Operations at Upena , bringing together design, client experience, and execution with a clear and considered approach.
His role spans client consultations, quality control, marketing strategy, and exhibition planning—ensuring that each creation reflects Upena’s philosophy of storytelling through fine jewellery.
With a background in finance and a deep engagement in the luxury space, he combines structure with creativity, approaching every detail with both precision and perspective. At Upena, Yash focuses on shaping not just the product, but the experience surrounding it.
